Oracle Feeling the Pressure as SAP's New Social CMO Takes Charge
Submitted by Melissa Dryden on Thu, 15/03/2012 - 1:47pm
I have read this article on Forbes that i found interesting, see below for my cut out version or else you can click on the link at the bottom of the page for the full article.
SAP’s Humanize-the-Brand Initiative
It’s not hard to see what’s driving SAP’s transition into a social business. Becher and his team are sweeping employees into their social gravity field, a powerful force that started with Becher’s lead-by-example management style.
